Monday, October 24, 2011

Nissan aims to lead green car segment

Nissan Motor Co. has set its sights high on green cars, aiming to become the world’s number one in this segment.

The Japan-based manufacturer of the Leaf electric vehicle recently unveiled its six-year strategy, planning to develop a plug-in hybrid by March 2017 and cutting C02 emissions by about 20 percent for each car compared with the levels in 2005. Nissan also aims to boost its vehicles’ fuel efficiency by 35 percent compared with 2005.

Carlos Ghosn, CEO and President of Nissan, believes that being ecological can give them a competitive advantage allowing them to stand out as good corporate citizens.

"More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient," said Ghosn.

The company was working on another type of zero-emissions car, a fuel cell and on other forms of environmental technology like clean diesels.

To date, electric vehicles are still a niche market. Around 16,600 Leaf vehicles worldwide were sold since Nissan offered them in December last year.

Competition within the EVs sector, however, is expected to see intense competition as other carmakers like Toyota enter the segment.

Read the original article here.

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